Improve Web Site Stickiness
The global TNS Survey of Internet Usage showed that 61% of users visited a brand or product web site. The internet is also fast becoming the most important way that people are researching into brands and products. 63% of people globally say they research a product online before making a purchase.
Worldwide, people spend an average of 30% of their leisure time online (and specifically in the US, UK and Australia this is the same figure.)
Attracting people to a brand's web site is key and offers expansive opportunities to engage with consumers – new or loyal.
The most important way of doing this is to a) get the content right and b) optimise SEO. (These may seem obvious but rarely are they done well…contact us for more details.)
Adding sale promotion tools, particularly interactive ones will also improve the attractiveness of a web site and encourage repeat visits. For retailers they can be used to reward customers instantly; for brands, a sales promotion can be used as a way of gathering consumer data and feedback.
Great Promotions is a leading specialist in understanding how to create sites that will attract consumers, sites that will lead to increased frequency of visits and purchase. We have developed sophisticated SEO tools to ensure that we maximise traffic and by understanding the key consumer needs when spending time on our sites we ensure we build a level of trust and interest that enhances the brand – and the consumer experience.